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Literature review on marketing mix pdf

MARKETING MIX THEORETICAL ASPECTS Granthaalayah Selection and peer-review under responsibility of the Organizing Committee of INCOMaR 2013. doi: 10.1016/j.sbspro.2014.04.019 ScienceDirect INCOMaR 2013 7P’s: A Literature Review of Islamic Marketing and Contemporary Marketing Mix Nurhazirah Hashim * , Muhammad Iskandar Hamzah Faculty of Business Management, Universiti Teknologi MARA

Marketing Strategies in Dairy Industry A Case Study on

Studying the Status of Marketing Mix (7Ps) in Consumer. 7P Marketing Mix in order to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in form of an in-depth literature review. Furthermore, an evaluation on ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview on this new emerging topic., Brand and Marketing Mix-A Review - OMICS Publishing Group.

the effectiveness of marketing mix strategies on performance of kenol kobil limited by maina naftaly muchiri a research project submitted in partial fulfillment of the requirements for the award of the degree of master of business administration, school of business, university of nairobi 2016 Marketing Mix Elements - A Case Study on Steel Industry Export Neda Gorjian *Jolfaei 1 Mohammad Haghighi2 Nima Gorjian3 Received: 2016/07/11 Accepted: 2016/10/16 Abstract teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and

Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only Title: Marketing Literature Review Created Date: 20160808230010Z

2.1 LITERATURE REVIEW ON MARKETING MIX The basics in study of marketing management, for decades, revolved around the concept of the 4Ps of marketing mix – product, place, price and promotion. Ettenson et. al. (2013) made a revolutionary contribution by providing a SAVE model of marketing to retool the 4Ps of marketing mix, which shifts the the effectiveness of marketing mix strategies on performance of kenol kobil limited by maina naftaly muchiri a research project submitted in partial fulfillment of the requirements for the award of the degree of master of business administration, school of business, university of nairobi 2016

the marketing mix are a set of marketing tools for achieving the goals of the institute of marketing (HaKansson and Waluszewski, 2005). Marketers, in order to receive favorable responses from their target markets, use many tools. These tools com-prise the marketing mix. In fact, it is a set of tools that formulated through the following questions: What is the reality of the use of the marketing mix in Algerian telecommunications? And what is its impact on customer loyalty? 2. Literature Review 2.1. Services Marketing Mix Borden claims to be the first to have used the term “marketing mix” and that it was suggested to him

2.1 LITERATURE REVIEW ON MARKETING MIX The basics in study of marketing management, for decades, revolved around the concept of the 4Ps of marketing mix – product, place, price and promotion. Ettenson et. al. (2013) made a revolutionary contribution by providing a SAVE model of marketing to retool the 4Ps of marketing mix, which shifts the Strategic Marketing. A literature review on definitions, concepts and boundaries A literature review on definitions, concepts and boundaries Data (PDF Available) · October 2012 with 8,332 Reads

A LITERATURE REVIEW OF MARKETING DECISION-MAKING VARIABLES "Sport marketing is a social and managerial process by which the sport manager seeks to obtain what sporting organisations need and want through creating and exchanging products and value … 07/01/2018 · Literature Review This literature review examines the process of global fashion branding and marketing by looking at historical trends and methods used by different companies. The articles were chosen for their appropriates as global source materials which reflect some aspect of fashion branding and marketing. The attempt was to gain a

1.3 The Marketing Mix or 4 P’s. McCarthy (1960) introduced the 4 P’s into the marketing mix as an easy to remember acronym. McCarthy penned the thought that the influences that will determine the demand for the product can be placed within four groups. The marketing mix consists of four elements: Product, Price, Place and Promotion (Baker formulated through the following questions: What is the reality of the use of the marketing mix in Algerian telecommunications? And what is its impact on customer loyalty? 2. Literature Review 2.1. Services Marketing Mix Borden claims to be the first to have used the term “marketing mix” and that it was suggested to him

Title: Marketing Literature Review Created Date: 20160807122159Z Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only

LITERATURE REVIEW Marketing Mix Borden (1964) developed the concept of “marketing mix” and affirmed the idea of defining marketing manager as “one who is constantly engaged in fashioning creatively a mix of marketing procedures and policies in his effort to produce a profitable enterprise”. (Borden, 1964) 2.1 LITERATURE REVIEW ON MARKETING MIX The basics in study of marketing management, for decades, revolved around the concept of the 4Ps of marketing mix – product, place, price and promotion. Ettenson et. al. (2013) made a revolutionary contribution by providing a SAVE model of marketing to retool the 4Ps of marketing mix, which shifts the

thinkers present services marketing as a unique and distinct type of marketing. The services marketing mix differs chiefly from the 4Ps by the addition of three new decision responsibilities that must be integrated to form a coherent and effective services marketing mix. By adding personnel, physical assets, and procedures to the marketing mix, E-Marketing - A literature Review from a Small Businesses perspective Dr. Hatem El-Gohary Birmingham City University Business School, Birmingham, UK Cairo University Business School, Cairo, Egypt E-mail: hatem.elgohary@bcu.ac.uk , Tel: 0044 -121- 202- 4616 Abstract Objectives This paper aims to build a structured literature review to the field of E-Marketing. This literature review will

The Effectiveness Of Marketing Mix Strategies On

Literature review on marketing mix pdf

The Effects of Marketing Mix on Consumer Satisfaction A. Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only, Green Marketing Mix: A Review of Literature and Direction for Future Research: 10.4018/IJABIM.2015070104: The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future.

The 7Ps Classification of the Services Marketing Mix

Literature review on marketing mix pdf

The Impact of Marketing Mix Elements on Customer Loyalty. of entire marketing efforts in the form of advertising, public relation, personal selling, sales promotion, internet marketing , direct marketing in order to generate maximum impact on the target audience at the minimum cost. According to William Stanton, “IMC is an element in organization’s marketing mix https://fr.wikipedia.org/wiki/Marketing_des_services Title: Marketing Literature Review Created Date: 20160807122159Z.

Literature review on marketing mix pdf


7P Marketing Mix in order to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in form of an in-depth literature review. Furthermore, an evaluation on ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview on this new emerging topic. Marketing Mix Elements - A Case Study on Steel Industry Export Neda Gorjian *Jolfaei 1 Mohammad Haghighi2 Nima Gorjian3 Received: 2016/07/11 Accepted: 2016/10/16 Abstract teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and

The basis of market segmentation: a critical review of literature Sulekha Goyat Department of humanities &social sciences, National Institute of Technology, Kurukshetra (136109), Haryana Tele:8529397205. Email:sghangas12@gmail.com Abstract This article addresses the research question, what is the best method of consumer market segmentation. It deals with the issues that are already discussed Brand and Marketing Mix-A Review - OMICS Publishing Group

The basis of market segmentation: a critical review of literature Sulekha Goyat Department of humanities &social sciences, National Institute of Technology, Kurukshetra (136109), Haryana Tele:8529397205. Email:sghangas12@gmail.com Abstract This article addresses the research question, what is the best method of consumer market segmentation. It deals with the issues that are already discussed thinkers present services marketing as a unique and distinct type of marketing. The services marketing mix differs chiefly from the 4Ps by the addition of three new decision responsibilities that must be integrated to form a coherent and effective services marketing mix. By adding personnel, physical assets, and procedures to the marketing mix,

This paper unfolds as follows: we first briefly review the literature on standardization and adaptation of the marketing mix, and also on organizational performance. Based on this literature review we draw the paper’s hypotheses, followed by the methodology, main descriptive and quantitative results. Next we discuss our findings, drawing Literature Review Social Media as a Marketing Tool: A Literature Review Introduction In today’s technology driven world, social networking sites have become an avenue where retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011,

the effectiveness of marketing mix strategies on performance of kenol kobil limited by maina naftaly muchiri a research project submitted in partial fulfillment of the requirements for the award of the degree of master of business administration, school of business, university of nairobi 2016 The Most Effective Digital Marketing Strategies & Approaches: A Review of Literature Charles Gibson, M.B.A.* Abstract- The rise in popularity of organizations integrating technology into their marketing strategy, directs attention to the need for an in-depth review of digital marketing strategies. Making a strategic shift to client-centered

7P Marketing Mix in order to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in form of an in-depth literature review. Furthermore, an evaluation on ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview on this new emerging topic. Strategic Marketing. A literature review on definitions, concepts and boundaries A literature review on definitions, concepts and boundaries Data (PDF Available) · October 2012 with 8,332 Reads

2.1 LITERATURE REVIEW ON MARKETING MIX The basics in study of marketing management, for decades, revolved around the concept of the 4Ps of marketing mix – product, place, price and promotion. Ettenson et. al. (2013) made a revolutionary contribution by providing a SAVE model of marketing to retool the 4Ps of marketing mix, which shifts the Title: Marketing Literature Review Created Date: 20160807122159Z

formulated through the following questions: What is the reality of the use of the marketing mix in Algerian telecommunications? And what is its impact on customer loyalty? 2. Literature Review 2.1. Services Marketing Mix Borden claims to be the first to have used the term “marketing mix” and that it was suggested to him 2011). Based on the principle of parsimony, the core marketing strategies were further streamlined to four strategies: product, pricing, promotion and distribution (place) which are referred as the famous ―4Ps‖ of the marketing mix by McCarthy (1960). In this study, the relationships between marketing mix, customer satisfaction

2.1 LITERATURE REVIEW ON MARKETING MIX The basics in study of marketing management, for decades, revolved around the concept of the 4Ps of marketing mix – product, place, price and promotion. Ettenson et. al. (2013) made a revolutionary contribution by providing a SAVE model of marketing to retool the 4Ps of marketing mix, which shifts the presenting and analysing the theory of 4 Ps of marketing mix, both in traditional and Internet marketing, comparing them and giving examples. 1.2 Study aim The aim of this study is to: • Compare traditional marketing and Internet marketing and show the differences of characteristics between them. • Find out what marketing tools are effective for some chosen companies in the fashion

marketing strategy needs to be drawn from market research and focus on the product mix in order to attain the maximum profit and keep up the business enterprise. The marketing strategy is the framework of a marketing plan. marketing mix and swot analysis are important strategies used in marketing. marketing mix Marketing Mix Elements - A Case Study on Steel Industry Export Neda Gorjian *Jolfaei 1 Mohammad Haghighi2 Nima Gorjian3 Received: 2016/07/11 Accepted: 2016/10/16 Abstract teel industries play a key role in the national economy and welfare of the society in many steel manufacturer countries. It is found that manufacturing and consuming of steel products would be a key indicator to measure and

Literature Review Marketing mix is a controllable part of marketing tools that affects the demand and increases it (Jonathan Ivy, 2008: 298). By the compound, mix, or a combination, it is meant that the four ps (product, price, promotion, place) should have an established and coordinated systematic approach in order to have effective influence on persuading the customers. In other words, the From Marketing Mix to e-Marketing Mix: a literature overview and classification . Article (PDF Available) · August 2009 with 17,249 Reads How we measure 'reads' A 'read' is counted each time

(PDF) The Developed Concept of Service Marketing Mix A

Literature review on marketing mix pdf

Faculty of Science and Technology Meiji University. Literature Review Social Media as a Marketing Tool: A Literature Review Introduction In today’s technology driven world, social networking sites have become an avenue where retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011,, He is also a marketing practitioner with over 20 years’ experience in the medical products sector. He welcomes comments on this work to b.smith@cranfield.ac.uk. Abstract This paper contributes to the literature concerning the marketing strategy process. It reviews the extant literature in this field, drawing out areas of consensus and.

The effectiveness of marketing strategy making processes

University of Pretoria etd CHAPTER 2 A LITERATURE REVIEW. formulated through the following questions: What is the reality of the use of the marketing mix in Algerian telecommunications? And what is its impact on customer loyalty? 2. Literature Review 2.1. Services Marketing Mix Borden claims to be the first to have used the term “marketing mix” and that it was suggested to him, This paper unfolds as follows: we first briefly review the literature on standardization and adaptation of the marketing mix, and also on organizational performance. Based on this literature review we draw the paper’s hypotheses, followed by the methodology, main descriptive and quantitative results. Next we discuss our findings, drawing.

the effectiveness of marketing mix strategies on performance of kenol kobil limited by maina naftaly muchiri a research project submitted in partial fulfillment of the requirements for the award of the degree of master of business administration, school of business, university of nairobi 2016 2.1 LITERATURE REVIEW ON MARKETING MIX The basics in study of marketing management, for decades, revolved around the concept of the 4Ps of marketing mix – product, place, price and promotion. Ettenson et. al. (2013) made a revolutionary contribution by providing a SAVE model of marketing to retool the 4Ps of marketing mix, which shifts the

The basis of market segmentation: a critical review of literature Sulekha Goyat Department of humanities &social sciences, National Institute of Technology, Kurukshetra (136109), Haryana Tele:8529397205. Email:sghangas12@gmail.com Abstract This article addresses the research question, what is the best method of consumer market segmentation. It deals with the issues that are already discussed E-Marketing - A literature Review from a Small Businesses perspective Dr. Hatem El-Gohary Birmingham City University Business School, Birmingham, UK Cairo University Business School, Cairo, Egypt E-mail: hatem.elgohary@bcu.ac.uk , Tel: 0044 -121- 202- 4616 Abstract Objectives This paper aims to build a structured literature review to the field of E-Marketing. This literature review will

He is also a marketing practitioner with over 20 years’ experience in the medical products sector. He welcomes comments on this work to b.smith@cranfield.ac.uk. Abstract This paper contributes to the literature concerning the marketing strategy process. It reviews the extant literature in this field, drawing out areas of consensus and LITERATURE REVIEW Marketing Mix Marketing mix describes the set of tools that management can use to influence sales. The traditional formulation is called the 4Ps – product, price, place, and promotion (Kotler, 2007:108). Marketing mix are factors that are controlled and can be used by marketing managers in order to affect sales or it could also be interpreted as the company's revenue.

nal marketing strategy, the degree of diversity may need to vary over time, and, depending upon market conditions, the two strategies may have to be applied either together or sequentially. Indisputably, how-ever, his article ushered in an era of increasing market segmentation. Neil H. Borden, “The Concept of the Marketing Mix” (1964) the marketing mix are a set of marketing tools for achieving the goals of the institute of marketing (HaKansson and Waluszewski, 2005). Marketers, in order to receive favorable responses from their target markets, use many tools. These tools com-prise the marketing mix. In fact, it is a set of tools that

thinkers present services marketing as a unique and distinct type of marketing. The services marketing mix differs chiefly from the 4Ps by the addition of three new decision responsibilities that must be integrated to form a coherent and effective services marketing mix. By adding personnel, physical assets, and procedures to the marketing mix, The Most Effective Digital Marketing Strategies & Approaches: A Review of Literature Charles Gibson, M.B.A.* Abstract- The rise in popularity of organizations integrating technology into their marketing strategy, directs attention to the need for an in-depth review of digital marketing strategies. Making a strategic shift to client-centered

7P Marketing Mix in order to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in form of an in-depth literature review. Furthermore, an evaluation on ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview on this new emerging topic. Literature Review Social Media as a Marketing Tool: A Literature Review Introduction In today’s technology driven world, social networking sites have become an avenue where retailers can extend their marketing campaigns to a wider range of consumers. Chi (2011,

Apart from conventional marketing strategies, the Islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing. Thus, this study discusses how marketing mix (product, price, place and promotion) influences customer satisfaction from Islamic perspectives and why it is necessary for the consumers. 3 2. LITERATURE REVIEW The project ranking problem is, like many decision problems, challenging for at least two reasons. First, there is no single criterion in marketing mix model which adequately captures the effect or impact of each

the effectiveness of marketing mix strategies on performance of kenol kobil limited by maina naftaly muchiri a research project submitted in partial fulfillment of the requirements for the award of the degree of master of business administration, school of business, university of nairobi 2016 nal marketing strategy, the degree of diversity may need to vary over time, and, depending upon market conditions, the two strategies may have to be applied either together or sequentially. Indisputably, how-ever, his article ushered in an era of increasing market segmentation. Neil H. Borden, “The Concept of the Marketing Mix” (1964)

the marketing mix are a set of marketing tools for achieving the goals of the institute of marketing (HaKansson and Waluszewski, 2005). Marketers, in order to receive favorable responses from their target markets, use many tools. These tools com-prise the marketing mix. In fact, it is a set of tools that presenting and analysing the theory of 4 Ps of marketing mix, both in traditional and Internet marketing, comparing them and giving examples. 1.2 Study aim The aim of this study is to: • Compare traditional marketing and Internet marketing and show the differences of characteristics between them. • Find out what marketing tools are effective for some chosen companies in the fashion

study is to review the present marketing mix applies particularly to the marketing. 3. History and Implementation of Marketing Mix Borden (1965) claims to be the first to have used the term “marketing mix” and that it was suggested to him by Culliton’s (1948) description of a business executive as “mixer of ingredients”. An executive Strategic Marketing. A literature review on definitions, concepts and boundaries A literature review on definitions, concepts and boundaries Data (PDF Available) · October 2012 with 8,332 Reads

Introduction Pricing as an Element of the Marketing Mix. Title: Marketing Literature Review Created Date: 20160807122159Z, 32 CHAPTER 2: THE PROMOTIONAL MIX . 2.1 INTRODUCTION . Consumers are exposed to thousands of marketing communication messages every day. Organisations compete heavily for the attention and custom of the consumer through their.

The Effectiveness Of Marketing Mix Strategies On

Literature review on marketing mix pdf

E-Marketing A literature Review from a Small Businesses. The objective of this article is to acquire the comparison of service marketing mix [SMM] concept gap and to develop a comprehensive model in identifying SMM. Market strategy and marketing mix strategy are expected to influence customer value, 07/01/2018 · Literature Review This literature review examines the process of global fashion branding and marketing by looking at historical trends and methods used by different companies. The articles were chosen for their appropriates as global source materials which reflect some aspect of fashion branding and marketing. The attempt was to gain a.

CHAPTER 2 LITERATURE REVIEW. thinkers present services marketing as a unique and distinct type of marketing. The services marketing mix differs chiefly from the 4Ps by the addition of three new decision responsibilities that must be integrated to form a coherent and effective services marketing mix. By adding personnel, physical assets, and procedures to the marketing mix,, Title: Marketing Literature Review Created Date: 20160807122159Z.

Find Out About Literature Review on Marketing Strategies

Literature review on marketing mix pdf

Brand and Marketing Mix-A Review OMICS Publishing Group. LITERATURE REVIEW Marketing Mix Marketing mix describes the set of tools that management can use to influence sales. The traditional formulation is called the 4Ps – product, price, place, and promotion (Kotler, 2007:108). Marketing mix are factors that are controlled and can be used by marketing managers in order to affect sales or it could also be interpreted as the company's revenue. https://fr.wikipedia.org/wiki/Marketing_des_services Green Marketing Mix: A Review of Literature and Direction for Future Research.

Literature review on marketing mix pdf

  • Find Out About Literature Review on Marketing Strategies
  • LITERATURE REVIEW Pricing Strategies Strategic
  • MARKETING MIX THEORETICAL ASPECTS Granthaalayah

  • presenting and analysing the theory of 4 Ps of marketing mix, both in traditional and Internet marketing, comparing them and giving examples. 1.2 Study aim The aim of this study is to: • Compare traditional marketing and Internet marketing and show the differences of characteristics between them. • Find out what marketing tools are effective for some chosen companies in the fashion 07/01/2018 · Literature Review This literature review examines the process of global fashion branding and marketing by looking at historical trends and methods used by different companies. The articles were chosen for their appropriates as global source materials which reflect some aspect of fashion branding and marketing. The attempt was to gain a

    Apart from conventional marketing strategies, the Islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing. Thus, this study discusses how marketing mix (product, price, place and promotion) influences customer satisfaction from Islamic perspectives and why it is necessary for the consumers. 3 2. LITERATURE REVIEW The project ranking problem is, like many decision problems, challenging for at least two reasons. First, there is no single criterion in marketing mix model which adequately captures the effect or impact of each

    This paper unfolds as follows: we first briefly review the literature on standardization and adaptation of the marketing mix, and also on organizational performance. Based on this literature review we draw the paper’s hypotheses, followed by the methodology, main descriptive and quantitative results. Next we discuss our findings, drawing presenting and analysing the theory of 4 Ps of marketing mix, both in traditional and Internet marketing, comparing them and giving examples. 1.2 Study aim The aim of this study is to: • Compare traditional marketing and Internet marketing and show the differences of characteristics between them. • Find out what marketing tools are effective for some chosen companies in the fashion

    Green Marketing Mix: A Review of Literature and Direction for Future Research: 10.4018/IJABIM.2015070104: The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future Selection and peer-review under responsibility of the Organizing Committee of INCOMaR 2013. doi: 10.1016/j.sbspro.2014.04.019 ScienceDirect INCOMaR 2013 7P’s: A Literature Review of Islamic Marketing and Contemporary Marketing Mix Nurhazirah Hashim * , Muhammad Iskandar Hamzah Faculty of Business Management, Universiti Teknologi MARA

    Literature Review Marketing mix is a controllable part of marketing tools that affects the demand and increases it (Jonathan Ivy, 2008: 298). By the compound, mix, or a combination, it is meant that the four ps (product, price, promotion, place) should have an established and coordinated systematic approach in order to have effective influence on persuading the customers. In other words, the study is to review the present marketing mix applies particularly to the marketing. 3. History and Implementation of Marketing Mix Borden (1965) claims to be the first to have used the term “marketing mix” and that it was suggested to him by Culliton’s (1948) description of a business executive as “mixer of ingredients”. An executive

    7P Marketing Mix in order to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in form of an in-depth literature review. Furthermore, an evaluation on ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview on this new emerging topic. Title: Marketing Literature Review Created Date: 20160808230010Z

    This paper unfolds as follows: we first briefly review the literature on standardization and adaptation of the marketing mix, and also on organizational performance. Based on this literature review we draw the paper’s hypotheses, followed by the methodology, main descriptive and quantitative results. Next we discuss our findings, drawing 32 CHAPTER 2: THE PROMOTIONAL MIX . 2.1 INTRODUCTION . Consumers are exposed to thousands of marketing communication messages every day. Organisations compete heavily for the attention and custom of the consumer through their

    From Marketing Mix to e-Marketing Mix: a literature overview and classification . Article (PDF Available) · August 2009 with 17,249 Reads How we measure 'reads' A 'read' is counted each time the effectiveness of marketing mix strategies on performance of kenol kobil limited by maina naftaly muchiri a research project submitted in partial fulfillment of the requirements for the award of the degree of master of business administration, school of business, university of nairobi 2016

    E-Marketing - A literature Review from a Small Businesses perspective Dr. Hatem El-Gohary Birmingham City University Business School, Birmingham, UK Cairo University Business School, Cairo, Egypt E-mail: hatem.elgohary@bcu.ac.uk , Tel: 0044 -121- 202- 4616 Abstract Objectives This paper aims to build a structured literature review to the field of E-Marketing. This literature review will the marketing mix are a set of marketing tools for achieving the goals of the institute of marketing (HaKansson and Waluszewski, 2005). Marketers, in order to receive favorable responses from their target markets, use many tools. These tools com-prise the marketing mix. In fact, it is a set of tools that

    Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only study is to review the present marketing mix applies particularly to the marketing. 3. History and Implementation of Marketing Mix Borden (1965) claims to be the first to have used the term “marketing mix” and that it was suggested to him by Culliton’s (1948) description of a business executive as “mixer of ingredients”. An executive

    Literature review on marketing mix pdf

    provide a more detailed marketing mix plan for Christian school operations, four additional strategies are explored for implementation into the marketing mix, these are; partnering, processes, possibilities, and pleasing to God. From this point, the marketing mix strategies for Christian schools may be represented by Borden’s four original marketing strategy needs to be drawn from market research and focus on the product mix in order to attain the maximum profit and keep up the business enterprise. The marketing strategy is the framework of a marketing plan. marketing mix and swot analysis are important strategies used in marketing. marketing mix